Free AI automation audit: find the work your business still does by hand.
A free AI audit for small businesses, with nothing to fill in. Give it your business name or website and in one to three minutes it researches your business from public sources, scores how ready you are to adopt AI out of 100, and lists the work still done by hand that AI could take over, with the evidence behind every finding. No card and no account.
How it works
We identify the business
A web search for who you are: what you do, where you operate, and how customers currently reach you.
We look at how it runs
A second, separate search: job adverts, whether customers can book or order online, the software you already use, and reviews that name a process going wrong.
We judge what could be automated
No searching at this stage. An analysis over the evidence already gathered, so what was found stays separable from what was concluded.
What it can and cannot see
Everything here comes from public sources. That means it can miss work that leaves no trace online, and it will say so rather than guess. Every finding shows the evidence it rests on, and anything we could not establish is listed as a gap. It is a starting point for a conversation, not a substitute for looking at your actual numbers.
What you get back
An AI readiness score out of 100
How ready you already are to adopt AI and automation, based on your existing digital footprint rather than the size of the opportunity.
The processes still done by hand
Each one with how it works today, what could take it over, and how complex that would be.
The evidence behind every finding
Linked to the page it came from wherever there is one. Anything with no supporting evidence is left out rather than guessed.
What we could not determine
The gaps are listed as plainly as the findings. They are usually the most useful part of the report.
An example report
This is a complete report for Brightwater Auto Repair, a fictional business invented to show the format. Its sources are placeholders and do not link anywhere. A real report has the same sections. The score, the summary and the first two findings appear as soon as the audit finishes; the rest, and the PDF, appear once you leave your details.
What Brightwater Auto Repair could automate
Booking and customer intake run entirely by phone and text, with no self-serve option on the site. A current front desk listing names call handling and appointment booking as core duties, and recent reviews name unanswered calls specifically. The digital footprint is thin, so readiness is moderate rather than high.
Automation readiness
How ready this business already is to adopt automation — its existing digital footprint, not the size of the opportunity.
Start here
- Add an AI phone line for after-hours and overflow calls
- Turn the text line into an AI-assisted intake line
Where the manual work is3 found
Appointment scheduling
Today: Customers call or text; the service writer books the slot by hand.
What could take it over: A voice and chat agent that takes the booking and writes it to a shared calendar.
Evidence (2)
- The front desk listing names 'booking appointments' among core duties. source
- The site offers a phone number and a text line, but no booking form. source
Inbound call handling
Today: All inbound calls are answered by front-desk staff during opening hours only.
What could take it over: An AI phone line for overflow and after-hours calls that captures intent and books back.
Evidence (1)
- Reviews mention calling repeatedly with no answer during peak hours. source
Job status updates
Today: Customers phone the shop to ask whether their vehicle is ready; staff check and call back.
What could take it over: Automated status messages at each stage, with a number customers can text for an instant answer.
Evidence (1)
- Reviews repeatedly mention chasing for updates on repair progress. source
What this assumes
- If the front desk handles roughly 40 calls a day, a meaningful share of them are booking and status questions.
What we could not determine
- No named shop management or invoicing software was found in any source.
Sources
- jobs.example/brightwater-auto/service-writer
- brightwater-auto.example/contact
- maps.example/brightwater-auto
How the readiness score works
The score runs from 0 to 100 and measures one thing: how ready your business already is to adopt automation, judged from its existing digital footprint. It does not measure how much there is to automate. A business that already takes bookings online scores high; one that can only be reached by phone scores low, even if it has more to gain.
It is a judgement rather than a fixed formula. Two separate AI models do the work: one gathers what is public about the business, and a second, more careful one weighs that evidence and sets the score. The summary at the top of the report says why the score landed where it did, so you can disagree with it on the facts.
Everything that feeds it can be checked. A finding with no supporting evidence is dropped. Anything inferred from what is typical for your industry, rather than seen in the research, is marked low confidence. The tool never states hours or money saved as fact; where a number would help, it appears as an assumption you can test.
Free audit, readiness quiz or paid audit?
| This free audit | A typical AI readiness quiz | Paid AI Opportunity Audit | |
|---|---|---|---|
| What you do | Type a business name or website | Answer roughly 6 to 30 questions about your business | A 30-minute call, then access to your systems |
| Where the answers come from | Public sources, researched live | Only what you tell it | Your systems, your data and your team |
| How long it takes | 1 to 3 minutes | 2 to 15 minutes | 7 to 10 days |
| What you get | A readiness score, the manual work AI could take over, and the evidence for each | A score or grade, usually with general advice | Ranked opportunities with build effort, expected return and a build plan |
| Can you check it | Yes, every finding shows its evidence | No, it reflects your own answers | Yes, the assumptions behind each number are written down |
| Cost | Free, no card, no account | Usually free | $999 fixed |
A questionnaire can only reflect what you already believe about your business. This tool starts from what your customers can see, so it can surface things you did not think to mention, and it says plainly what it could not find.
Questions
How long does it take?
Usually between one and three minutes. The tool searches the web while you wait and fills in each stage as it finishes, so you can see it working rather than watching a blank screen.
What do you need from me?
A business name or a website address. Nothing else is required to run it. The score, the summary and the first two findings appear on screen as soon as it finishes. To see the rest of the report and download the PDF, we ask for your name, email, phone number and company, so we can follow up on what it found.
Is it actually free?
Yes. There is no card, no trial and no account. We cap how many run each day because each audit does real research, so if you arrive after the cap you can leave your details and we will get in touch to run yours.
Is a free AI audit worth it?
It is worth a few minutes if you want an outside view before spending money. It costs nothing, it shows its evidence, and it tells you where your public footprint is holding you back. What it cannot do is see inside your systems or price the work, which is the part a paid audit covers.
Is this an AI readiness assessment?
In part. Every report includes an AI readiness score out of 100, based on your existing digital footprint. Unlike most readiness questionnaires there is nothing to fill in: we research the business ourselves, and the score comes with the specific work AI could take over.
Does it audit the AI systems we already use?
No. It is not a compliance, bias or security review of an AI system. It looks at how your business runs and finds the work that AI and automation could take over. If you need to prove that an AI system you already run behaves, you want an AI assurance firm rather than this tool.
Where does the information come from?
Public sources only: your own website, job adverts, business directories, and customer reviews. We do not connect to your systems and we have no access to anything private.
What if it does not find much?
Then it says so, rather than inventing findings. A business with little trace online will get a short report and a long list of gaps, which is itself worth knowing, because if we cannot see how you operate from the outside, most of your customers cannot either.
How is this different from your paid audit?
This one reads what is public and takes one to three minutes. The paid AI Opportunity Audit works from the inside, with your actual volumes, systems, costs and the people doing the work, and ends with a prioritised build plan and a fixed price. The free report is a starting point for that conversation, not a replacement for it.
What happens to my details?
We store your details and the report so we can follow up once about working together. We do not add you to a mailing list or share your details. You can ask us to delete them at any time.
Looking for the paid engagement instead? See what the AI Opportunity Audit covers.